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Rad Rep – Supporting Shelter Dogs

Meet Cali, our brewdog!

Luis and Cielomar had been wanting to add a new furry member to the family for a while. After looking at multiple websites for the right fit, Luis came across a happy and playful girl pitbull on the Martinez Animal Shelter website. Without hesitation he drove down to the shelter and adopted her. Since then, Cali has been our brewery dog! She loves peanut butter, snuggling with blankets, running around and playing with our team members, often requesting belly rubs. She even makes appearances when the taproom is open to say hi to all of her friends – she gives the best hugs!


Cali at Del Cielo Brewing Co. | Photography by Mike Biggs

Luis and Cielomar went with the name Cali because it is something near and dear to their hearts. Luis was born in Cali, Colombia and when Luis and Cielomar wanted to make their journey from the East Coast, they chose Cali(fornia). Cali loves her new home, friends, and family. So much so that she wants to help her furry friends find a loving home just like she did! That is why we are launching a new beer called Rad Rep (Hazy IPA) that donates a percentage of the proceeds to the Martinez Animal Shelter. Each batch of Rad Rep will benefit a local animal rescue non-profit.

Rad Rep – Hazy IPA | Supporting Martinez, CA Animal Shelter

Why we love the Martinez Animal Shelter

The Martinez Animal Shelter, which is apart of the Contra Costa County Animal Services, is committed to taking in all types of animals, rehabilitating them to health, and finding them a forever home.They vow to shelter homeless, abandoned, and lost animals, providing quality care for every animal regardless of its temperament or condition; place animals in safe and caring homes; and provide information and resources to the public that enhances the quality of life of animals in our community.

Their mission is to protect the public and the animals in our community; prevent cruelty, abuse, and neglect of animals in Contra Costa County by effectively and efficiently enforcing all state, county, and city animal laws. The Martinez shelter offers resources that help educate owners on how to care for their animals responsibly and make sure the animals have a smooth and healthy transition into their forever homes. 

Pitbulls and similar breeds are often unfairly looked down upon due to their stigmatized reputations of being dangerous or violent. Due to that, we named this beer Rad Rep so that all of us at Del Cielo Brewing, including Cali, can create a more positive reputation for shelter dogs, especially dogs like Cali that are misunderstood/judged because of their breed. We hope that this beer and it’s initiative can help in both destigmatizing pitbulls and supporting all animals in need of homes to live healthy and loving lives. Woof to that!

Del Cielo Brewing Co. is excited to invite you to support this initiative and to enjoy our fresh brew, with a purpose!


Written by: Abbi Murray